Articulation makes it easy to manage your website's SEO settings. For a broader concept on SEO, take a look at our blog post on building an overall SEO strategy.
Building a coherent brand is important to your SEO, so let's start there. Identify your search keywords and your website's description.
Keywords and Description
Save your new keywords and description into the settings area of your website's dashboard.
Easy enough, right? You're almost done -- let's focus on a couple of items that tend to decrease SEO.
Image Alt-Tags
Search engines rank accessible and well-performing websites higher. While Articulation has the latter solved, one of the common issues is not providing text-alternatives for images on your website.
Fortunately, it's simple to add alt-text to your images within the editor. It's important to be descriptive and provide a realistic account of what's in the image. It helps the visually impaired with screen-readers, and allows search engine crawlers to get a better understanding of the media.
Buttons/links with Low-Contrast-Ratio
This also falls under the accessibility aspect. If your website has buttons or links that look similar to the above button, it's important to adjust them to provide a sufficient contrast-ratio for screen-readers and search engine crawlers to see.