If you’ve upgraded your site to a paid plan, you can view visitor stats on the Visitors page of your dashboard. Visitor statistics are a powerful tool to help understand how your audience engages with your website.
Note: We track visitors by IP address rather than by browser cookie like other tracking tools, so we capture every visit and are not affected by visitors opting out of cookies. This means that we record every human visit in addition bots, web crawlers, and other automated tools. You may see differences as compared to cookie-based tracking tools.
View and Filter Site Statistics
To filter your results by time, click on the Time Period dropdown on the top left. You can choose 7, 14, 30, 60, and 90 days ago. Once selected, your stats will update to reflect the time period you chose. You’ll also see how your stats change over time with the graph shown.
Next you’ll see three important numbers:
- Total Visits - The total number of visits to your site for the given period.
- Unique Visitors - The total number of unique visitors. This number is usually lower than Total Visits because a unique visitor might visit your site more than once.
- Mobile Visitors - The percentage of visitors that were on a mobile device.
Finally, below this you’ll see information about each individual visit to your site. This includes the following information:
- Date - The date of the visit.
- Visitor IP - The IP address of the visitor.
- Path - The path of the page requested. Note that you may see paths to pages that don’t exist; this is totally normal. A lot of automated tools will check to see if certain common pages exist and this is recorded along with other visits. You can safely ignore these.
- Referrer - Where the visitor was referred from. If a person clicked a link to your site, then this may tell you where that link was.
- Device - Information about the device used to browse your site. Hold your mouse over the icon for a moment and you’ll see a popup with more information.
We provide three options you can use to filter the information shown. These are helpful when you want to focus more on specific types of traffic to your site. All three options are toggled on by default.
- Include Crawlers/Bots - Toggle this option off if you would like to filter out web crawlers and bots.These are automated tools used by search engines and related services and don’t reflect human visitors.
- Includes Files (Images, etc) - Toggle this option off if you’d like to omit visits to files on your site.
- Include 404s - Including pages that 404 is helpful in knowing where you made need to make a 301 redirect, but you can toggle this off to filter them out.
Export Site Statistics
To export your site statistics, click the Export All to CSV button found to the right of the filter buttons. This will export all of the information shown so far, plus additional more detailed information like User Agent and HTTP Status Code.